Behavioural Economics

Behavioural economics: economics for real life

Unlike textbook economics, which assumes that we are selfish maximisers who make decisions based on a rational analysis of inputs and outputs, BE recognises that we have limited time and bandwidth, and are subject to cognitive and psychological biases.

An understanding of these processes can help improve our decision-making – from personal finances to health, the environment and many other behaviours.

Behavioural economics (BE) has moved into the mainstream in business and policy helped by popular books like Nudge and Thinking Fast and Slow.

Client-based presentations, workshops and training

Whether it’s for a conference, a workshop or a training session, I create and deliver interactive sessions tailored to client needs, budget and availability. For more examples, see ‘Presentations and Workshops’ in the menu. To start the ball rolling, please email me at: